When designing the posters and business cards I knew they would be developed into bags from the beginning, baring this in mind I ensured that the design would look appropriate on the front of the bag. Using colour schemes inspired by Michelle Kettle I began the creation. I researched some fun, relevant fonts which I recognized from sweet shops, or other traditional shops. Downloading these fonts meant they could be installed onto Photoshop so I could use them for my poster. My favorite font which I feel stood out most was the ‘butterscotch’ font called ‘Mesquite Std’. This bold font really stands out and I feel without it the poster would look incomplete. I placed the logo on the art board and designed it into a banner. The small sweet illustration added that little bit of illustration needed to contrast against the vast amount of text. Overall I am pleased with how I overcame the font decisions and the size of each word. The mind map helped me chose what words to use. If I designed this again I would do it on Illustrator to avoid the pixilation once it is enlarged.
192 words
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