Advertisements are all different. The simplicity of some and the attention to detail on others are applied to products and brands appropriately. For outcome development I will be looking at the design and style of the advertisement of sweets. Before I could design any advertisement for the sweet shop I had to create a distinctive logo which would be the recognisable logo for the brand. Through experiments I developed my final logo, a traditional logo with the relevant information of the shop shown. I discovered the font ‘Helvetica Neue’ which I know will be used in the outcomes. Through the refining and reviewing of the logo I created an elongated logo which would fit nicely on a shop window, although simplicity is very effective in the creative industry I feel that the final logo challenges this with positivity and looks just as professional with more technique and skills required to make the logo.
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